Sunday, January 29, 2023

Genre Research: Music Marketing

 The rock genre is a beloved and enduring style of music that has captivated audiences for decades. In this post, I will outline the research and brainstorming/planning process that my team and I have undertaken to design a comprehensive music marketing project for the rock genre.

The first step in our process was to conduct extensive research on the current state of the rock music market. We examined sales data, streaming statistics, and social media engagement for a wide range of rock artists to gain insight into what is resonating with audiences today. This research provided valuable information that helped us to identify key trends and target audience for our campaign.

Once we had a solid understanding of the market, we moved on to the brainstorming and planning phase of the project. Our team used a variety of tools, including a Google Doc, to generate ideas and organize our thoughts. We discussed different strategies for promoting the music, such as targeted social media campaigns. We also considered the unique challenges that come with marketing rock music, such as the need to appeal to both older and younger audiences.

Our next step is to put all of our research to use to promote our new music video. We plan on targetting the social media platform Instagram for the majority of our videos' marketing.


Tuesday, November 1, 2022

Genre research crime and gangster.

 What is crime and gangster?

Crime and gangster movies focus on gangs and organized crime. They follow the acts of people breaking the law. Although it seems strange that people would want to promote unlawful activities most people find crime and the life of criminals to be extremely compelling. In other instances people find catching a criminal to be even more satisfying.

Content:

Creating suspense is extremely important especially in crime movies focusing on a murder mystery. The audience has to be kept on the edge of their seat at all times waiting to know what will happen. Suspense usually arises from some sort of conflict. A question might be asked such as “who is the murderer” and this creates tension.

Ex. Throughout most of the movie Se7ven know that there is a serial killer but we don't know who it is. A large part of the movie focuses on trying to figure out who is killing all these people. The movie uses this question on ‘who?’ to their advantage by making an investigation which is extremely intriguing.


“Red Herrings” is another technique that is frequently used in crime and gangster movies. Red herrings are clues that intentionally mislead people. Having multiple red herrings creates suspense and keeps the audience guessing. It misleads people down the wrong path.

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Ex. Shutter Island is a great example of a red herring being used to keep that audience guessing and create suspense. Throughout most of the film people are led to believe that Ted is an actual detective investigating a disappearance of a patient in the island. Teddy believes that the doctors are using unethical and radical treatments on their patients, but it turns out that Teddy isnt an actual detective and he is a delusional killer. There are multiple red herrings in this movie and listing them all would take pages of writing.


Foreshadowing is another big technique used in crime and gangster films. It involves suggestions of things that may or may not happen. Just like red herrings they can be misleading, but they can also suggest what will actually happen. Foreshadowing can also be used to create atmosphere and mood.

Ex. When Andy Dusfrene suggests his idea to Red about escaping prison and moving to Mexico Red brushes it off as being “a sh**ty pipe dream”. Sure enough Andy would end up escaping Shawshank prison through a sh*t pipe.


Production techniques:

Some camera techniques that are important in crime and gangster films are high and low angle shots. These shots are used to make the characters look big and powerful. Its important to use these shots because making them look this way is exactly what a crime film needs. Low angle shots represent a character having power and authority. High angle shots show a character being vulnerable and typically in a bad situation.


Another camera technique that is frequently used is close up and extreme close ups. These shots are used to show a characters expressions in a given situation and help the audience understand what he is thinking or feeling through another way which isn't dialogue.


Some crime and gangster films to consider watching:

The Godfather

Goodfellas

Scarface

Breaking Bad

Better Call Saul

Peaky Blinders

The Irishman

Heat

The untouchables





Friday, October 28, 2022

 LUIS

I am creating this blog to post my opinion on every movie and show I watch. I hope to provide helpful insight on these movies and give recommendations on what to watch. I will be reviewing and giving a rating out of 10 for each movie and show. I will also be talking about why I find the show or movie to be good or bad.

Creative Critical Reflection

My CCR for BLOODMONEY, enjoy!!! BLOODMONEY CCR